How
to Sell
Automotive Service and Repair
At a Price that Generates Profits!
A
complete and comprehensive sales training and marketing strategy
program designed to teach Shop Owners, Managers, Service
Writers, Technicians, and Salespeople how to do the best
possible job of selling to their Wholesale, Fleet, and Retail
customers.
Terry
Greenhut’s new sales book is now available. It will teach
you everything you need to know about marketing and selling your
services to retail, wholesale, and fleet customers. But don’t
tell too many people about it. If your competitors find out they
might buy it and learn how to get top dollar for their work too.
Then they might even learn how to attract the same wholesale,
fleet, and retail customers that you want.
On the other hand, if your competitors learn
to do a really good job of dealing with their customers
they might start to charge more for their work making it
easier for you to get your price.
That’s the dilemma…. Should we
tell them about the book or not? Let’s throw caution
to the wind and tell them. In fact, let’s tell the
whole Auto Repair and Transmission Industry. Then maybe
we can finally get everyone making good money. Wouldn’t
that be great?
“How to Market and Sell Automotive
and Transmission Service and Repair” is
the result of Terry Greenhut’s 30 years of research
and practical in-shop application of the best techniques
for attracting and selling to customers in the Automotive
Aftermarket.
This
marketing book will teach you how to make your phone ring
with more fleet, wholesale and retail customers than you’ve
ever had before. You’ll master the telephone techniques
that will turn retail price shoppers into eager customers.
You’ll learn how to recognize all of the different
customer types so you will better know how to deal with
each. You’ll discover a simple-to-follow system for
walking the customer through the entire sales process including
the all important qualifying questions and presentation
of the service recommendations. Then you will find out
how to break through the “glass ceiling” of
self doubt so you can charge the prices you need to be
profitable. In addition you will become highly skilled
at handling every price objection you are ever likely to
hear and you’ll find out how to follow-up to keep
your customers coming back year after year.
In
other words, this sales book will teach you how to build
a very successful automotive business!
If
you want to learn the best sales techniques for marketing
and selling your repair and service work this is the book
for you. In its 450+ pages lie the answers you’ve
been looking for. Curl up with this book for a few nights
and you’ll be ready to make more money in the automobile
business than many have ever thought possible.
For
less than a $100 investment, a little easy reading, and
some practical application of the techniques you can become
a top-notch sales professional in no time. Anyone can do
it. Order yours today! In fact, you may want to order one
for each of your associates and competitors as well.
TABLE
OF CONTENTS
Chapter
1
An Introduction to the Wonderful World of
Automotive Service
Chapter
2
The Author’s Story – Or How to Grow Up in a
Tough World and Become a Success in the Auto
Repair Business
Chapter
3
Sales Volume and How to Increase it Profitably
Chapter
4
Increasing Volume Through Marketing and
Advertising
Chapter
5
What I Wouldn’t Give to Find a Salesperson
Chapter
6
The Thirteen Rules of Selling in the
Automotive Trades
Chapter
7
The Five Phases of Learning
Chapter
8
The Portrait of an Automotive Professional
Chapter
9
Hiring the Shop Manager or Service Writer
Chapter
10
Understanding Customer Types
Chapter
11
Controlling the Sales Interview
Chapter
12
Questioning Techniques
Chapter
13
Qualifying the Retail Customer
Chapter
14
Objection-Handling Concepts
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Chapter
15
Sales-Closing Concepts
Chapter
16
Outside Sales – An Overview
Chapter 17
Hiring the Outside Salesperson
Chapter 18
Prospecting For Fleet and Wholesale Customers
Chapter 19
Planning Your Outside-Sales Presentation
Chapter 20
Wholesale and Fleet –
Making Appointments and Meeting People
Chapter 21
Qualifying the Fleet or Wholesale Customer
Chapter 22
Wholesale and Fleet — Presentation Techniques
Chapter 23
Wholesale and Fleet — Handling Objections
Chapter 24
Telephone-Answering Procedures and Techniques
Chapter 25
The Dog and Pony Show
Chapter 26
Asking For the Order and Closing the Sale
Chapter 27
Handling Price Objections
Chapter 28
Customer Relations
Chapter 29
Customer Follow-Up
|
SPECIAL
OFFER!
Absolutely
Free with your order for “How to Market and
Sell Automotive and Transmission Service and Repair”
$ALES
HELP SCREENS, the software package that will
turn your computer into a sales training center. With
134 information screens on sales and shop management
issues, Right on the screen, you can actually pop-up
the answers to every customer objection to bringing the
vehicle in without first having a price. Then the software
will help you handle all of the customer’s price
objections when it comes time to close the sale. You
can also use $ales Help Screens as a training aid any
time you have a few minutes to sit down at the computer.
This program normally sells for hundreds of dollars.
Now it’s included free with your book order.
ORDER
YOUR TODAY!!
| Terry
Greenhut's book, "How to Sell Service
and Repair" only $99.00,
USPS shipping included. |
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